Content Strategy is the lifeline of content marketing, which you all
marketers are doing consistently to drive organic traffic and generate
leads for your business.
Wikipedia
described content strategy as “…the practice of planning the content
creation, delivery, and governance. A repeatable system that defines the
entire editorial content development process…”
The sole purpose of content marketing is to drive profitable actions from consumers. You can engage and
empathize with your audience and consumers by storytelling.
Consequently, creating relevant and valuable content can attract the
attention of customer as well as retain it. It is content strategy that
plans the creation, curation, circulation and dissemination of content-
text, images, infographics, slide decks,webinars, podcasts and videos.
But the million dollar question is: How to build and create a kickass content strategy for your business?
We’ve curated top 10 content strategy guides, which will help you
content marketers in building strategies to get an excellent ROI:
1. A Content Marketing Strategy That Works
Brian Clark in this guide,
A Content Marketing Strategy that Works,
talks about creating strategy framework. He says that getting good
ranks in search engine is totally different from building an audience
and building your business. To overcome this hurdle he lays out a seven
step process for creating a solid strategy framework.
2. The Complete Guide to Influencer Marketing: Strategies Templates & Tools
This eBook ,
The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
, from the Content Marketing Institute-discusses the nuances of
influencer marketing which is not a new practice. Although, creating and
sustaining an influencer marketing program is time consuming, the book
promises to simplify the process. This guide has gathered
industry-leading practices, insights from the experts and codified
templates and vetted tools to help you actually draft, execute and
measure an influencer program—quickly.
3. The Comprehensive Guide to Content Marketing Analytics and Metrics
4. The Essential Guide to Creating a Successful Content Marketing Strategy
5. How to Create a Social Content Strategy for Business
The FALCON SOCIAL’ s handbook,
How To Create A Social Content Strategy For Your Business,
helps you create a social content strategy that will reach your
business goals. The book is written after analyzing the successful
contents in social media so that you get new content ideas which really
engage the audience and sustain their attention.
6. Content Strategy for Digital Marketers
The Book,
Content Strategy for Digital Marketers,
promises to make you the king of your content. It will teach you to
create content strategy with unified message which will engage the
audience. It also discusses the steps which should be taken while going
through the process of content audit and finally reaching goal
measurement. Follow this six week guide to creating, promoting, and
measuring great content and become the king of your content strategy!
7. How to Create a Content Strategy
Ian Lurie, in this How To article, “
How to Create a Content Strategy (In Only 652 Steps)”,
simplifies the content strategy building process so that a marketing
geek or a writer does not have any hustle while dealing with it. She
gives some tips on what to do before starting the process. The steps
that should be followed are doing a content inventory, spying on a
competition, drawing a conclusion and building strategy.
8. How to Build a Content Strategy Using a Social Media Audit
9. 6 Best Practices for Creating a Content Marketing Strategy
6 Best Practices for Creating a Content Marketing Strategy
is a white paper, which analyzes the six practices with the help of
which you can develop and deploy effective strategies for content
marketing, which is, undoubtedly, the linchpin of demand creation. It
is very essential for organizations to rethink their go-to-market plans
by adding content to their marketing mix, or refining an existing
strategy.
10. A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
The article
A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know
focuses on leading concepts on web content strategies and talks about
some guidelines for the newbie in the field. It also discusses how
content strategy fits in with its neighboring disciplines. It can be
advised that a beginner should consider the guidelines before commencing
on their own content strategy.
The importance of content strategy is immense for marketers.
However, creating an effective content marketing strategy is not a
simple task. The process invites innumerable challenges. Nevertheless,
the above mentioned guides, e-books and articles referred here are of
immense value for marketers. Right from the tips to create successful
content marketing strategy to instructions for a newbie are suggested by
the experts in the field. There are some tips for creating highly
engaging content contents for social media. Thus, a marketer who wants
success with content strategy must not miss any chance to check these
guides.
What do you think? Will these eBooks and guides give more
firepower to your content strategy and increase your content marketing
ROI ?
Leave your comments or questions in the box below!
