When Will Be The Next PageRank Update? Probably Never - Google

Google has said time and time again that you should not pay attention to the Google

Toolbar PageRank score, but yet they have yet to 
zero-out any of the data, instead, they keep it as it was since the last accidental update back on December 6, 2013.

The last Google Toolbar PageRank update was over 14 months ago and before that, the last intentional update was on February 4, 2013, just over two-years ago.

Google has told us they won't be updating the metric and they probably won't update it in the future.

John Mueller from Google was asked this again at the 53:16 mark in a video hangout from about two weeks ago. The question was "When will be the next google PageRank update?"

John said, "Probably Never."

He said:

    Probably Never

    This is something I think we're stopped updating, at least the toolbar PageRank that is shown. I don't know the future of the Toolbar in general, but at least from the PageRank side, this is probably something we're not going to update.

John then goes on to explain the accidental PageRank update. Then the webmasters ask him what is a good metric to look at instead and he doesn't give a clear answer.

Here is the video, so you can see the confident he had this time when answering:

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Now Google Keyword Planner Tool Is Showing Search Volume Numbers

Google has added a new feature to the external keyword tool, it has added approximate search volume numbers. For example, if you do a search for Search Engine Optimization, the results returned you columns for "Approx Search Volume: June" and "Approx Avg Search Volume." Here is a screen capture:

By definition, the "Previous Month's Search Volume" column "shows the previous month's search volume on Google for each keyword, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword. The Avg. Search Volume “column” shows the average monthly search volume on Google for each keyword over a recent 12-month period, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword."

There is a Google help page on these numbers that adds:

•         Search volume fluctuation

•          Location and language targeting

•         Match type

These figures come to no one's surprise because Google did release Google Trends with numbers and Google Ad Planner, which hides nothing.

I guess this is pretty good timing, being that Yahoo just killed the Overture keyword suggestion tool.

Source: SearchEngineRoundtable

MarkComm Pitch is an  Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for Small Businesses.

Image: Flickr creative common via oh_tinkerer