Thursday 19 February 2015

Now Google Keyword Planner Tool Is Showing Search Volume Numbers




Google has added a new feature to the external keyword tool, it has added approximate search volume numbers. For example, if you do a search for Search Engine Optimization, the results returned you columns for "Approx Search Volume: June" and "Approx Avg Search Volume." Here is a screen capture:



By definition, the "Previous Month's Search Volume" column "shows the previous month's search volume on Google for each keyword, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword. The Avg. Search Volume “column” shows the average monthly search volume on Google for each keyword over a recent 12-month period, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword."

There is a Google help page on these numbers that adds:

  •         Search volume fluctuation
  •          Location and language targeting
  •         Match type


These figures come to no one's surprise because Google did release Google Trends with numbers and Google Ad Planner, which hides nothing.
I guess this is pretty good timing, being that Yahoo just killed the Overture keyword suggestion tool.


MarkComm Pitch is an  Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for Small Businesses.

Image: Flickr creative common via oh_tinkerer

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