Google has added a new feature to the external keyword tool, it has added approximate search volume numbers. For example, if you do a search for Search Engine Optimization, the results returned you columns for "Approx Search Volume: June" and "Approx Avg Search Volume." Here is a screen capture:
By definition, the "Previous Month's
Search Volume" column "shows the previous month's search volume on
Google for each keyword, specific to your targeted country and language. The
shaded bar represents a general low-to-high quantitative guide to help you determine
how competitive ad placement is for a particular keyword. The Avg. Search
Volume “column” shows the average monthly search volume on Google for each
keyword over a recent 12-month period, specific to your targeted country and
language. The shaded bar represents a general low-to-high quantitative guide to
help you determine how competitive ad placement is for a particular
keyword."
There is a Google help page on these numbers
that adds:
- Search volume fluctuation
- Location and language targeting
- Match type
These figures come to no one's surprise because
Google did release Google Trends with numbers and Google Ad Planner, which
hides nothing.
I guess this is pretty good timing, being that
Yahoo just killed the Overture keyword suggestion tool.
Source: SearchEngineRoundtable
MarkComm Pitch is an Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for Small Businesses.
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