Top 10 Important SEO Guides for Marketers

In today’s competitive market, investing in organic Search Engine Optimization (SEO)is very important and you  need to have an SEO strategy in place,  if you are interested in succeeding in terms of online marketing.

Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

SEO is one of the single most important components of any organization’s branding efforts and online presence. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search Engine Optimization (SEO) increases the amount of visitors to a site by getting a high rank in the search engine results page. It ensures the accessibility of the site and improves the chances that the site will be found by the search engine.

For different search engines, different factors are important and to conquer more than one of them is really a hard nut to crack unless you optimize carefully.

Thus without understanding all the aspects of SEO, it is difficult to drive traffic to your site. To help you out, there are some guides which will give you a clear idea about how to approach search engine optimization.

1. Search Engine Optimization Starter Guide-Google

This guide was initially created to help teams within Google. However, later it was considered useful to webmasters that are new to the topic of search engine optimization and also want to improve their sites’ interaction with users as well as search engine. The guide will help you understand the best practices to make it easier for the search engine to understand your content.Download this guide.

2. SEO: The Free Beginners Guide from Moz

This guide gives you an insightful knowledge of the most effective practices of search engine optimization. This guide presents comprehensive information on SEO. It is an in-depth tutorial on all the aspects of search engine optimization. It shows the fundamental strategies which are going turn your website into a search engine friendly one.  Check out this guide here.

3. The SEO Guide to Getting Started with Google Webmaster Tools

John E Lincoln, in this guide, says that webmaster tools is a powerful confederate but in the wrong hand, it may create problem for your search engine optimization. The guide tells you how to utilize webmaster tools fully.  Learn more

4. The Advanced Guide to SEO- Quick Sprout

Neil Patel and Sujan Patel give their reader the most extensive and in-depth guidelines. On advanced SEO techniques.  All the tactics and immediately actionable things are incorporated in this guide to help you improve the rankings, performance and traffic of your website. Those who have read the previous guides by the same writers and still want to enhance their knowledge on SEO can find this guide really useful. Check this out here.

5. The Guide for Marketplaces and eCommerce Site

This guide is here to give you some tips to face the challenges marketplaces and ecommerce sites, which have list of item and products. In the beginning of the guide, Eran Galperin has defined all the important terms used in the article to maintain clarity. Although, it is abroad area he has tried to focus on the parts which are which are the features of their site. To read this guide, click here.

6. The Complete Beginners Guide to SEO-Buffer Blog

This guide tells us what SEO is, how it works, what factors affect the search, and the kind of changes we can make to improve our search engine optimization. This guide is going to help you in understanding the pros and cons of SEO. Check out this guide.

7. Learning SEO from The Experts

This eBook amalgamates the experts’ observations on best ideas and practices on SEO. The guide emphasizes the fact that the consumer searching landscape has changed and today search engine is the best resource for people who are looking for a product or service. Traditional search methods are replaced by Search Engine. Thus it is important to change the way your company gets found and this book with the help of the experts in this field promises to do so. To download the book, click here.

8. The Definitive Guide to SEO in 2014-Forbes

In this guide, the author discusses the best practices related to SEO industry. The topics covered in this article, are keyword search, on-page SEO, mobile SEO, Google Authorship, link-building and content strategy. Check out the guide.

9. The Bloggers Guide to SEO- by Aaron and Giovanna Wall

This guide tells you how to do SEO for a blog. It is available in several languages and you have the liberty to choose yours while reading this article. It tells you how blog SEO is different from SEO for other websites and other topics related to the field, such as, writing clear and compelling headlines, optimizing site structure, web analytics, etc. Learn more.

10. The Inbound Marketers Guide to SEO and PPC- Marketo

This guide says that to uplift your placement within search engine requires an amalgamated knowledge of math, art, science and creativity. To acquire the inbound traffic to your site you need SEO and Pay-Per-Click (PPC) campaigns. This guide will tell you how to optimize your SEO and PPC for inbound marketing. Download the guide.

The beginners might find SEO difficult and find it hard when it comes to uplift their site’s ranking. They must know all the nuances of search engines, and the guides suggested above are meant for them. The observations and suggestions from the experts are really useful to achieve best SEO ranking.

What’s your take on  these SEO guides discussed here? Will referencing these resources help you drive customers to  your business?

You can also take help from an Inbound Marketing Agency to  implement  SEO for your business.

If we missed including  something that you think is crucial? Leave your comments or questions in the box below!

Image source: marketingexchange

This article was originally posted on MarkCommPitch Blog

The Changes In The Search Engine Results Are Normal Fluctuations - Google

I am still seeing massive chatter around Google's search results changing both in terms of Webmaster Tools showing changes in rankings, in terms of webmasters noticing huge swings in their Google referrals and webmasters noticing ranking changes in the search results.

I covered it on March 25th and on March 20th and the automated tracking tools also confirm what the chatter is showing - but we are all blind. Well - maybe.

Honestly, I would cover it again, as the chatter in the industry is as high as ever but Google's John Mueller said this morning in a Google+ hangout at the 40 second mark that these are just "normal fluctuations" and that they actually did "look at this internally." They did, I know they looked into the reports here and on other sites.

John said:

We did take a look at this internally a bit because people have been writing about it… But from our point of view these are just changes as normal. Normal fluctuations that always happen as we kind of update our search algorithms and update our search data. It is not something specific that we would point out.

Source: seroundtable; Google+

MarkComm Pitch is an Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for SMALL BUSINESSES. Contact US at info@markcommpitch.com

2015 SEO ON Page Tips

Some SEO On page tips needs to be remember in 2015

1. First of all finalized the domain you need for business. Make sure to use keyword rich domain but not fully optimized.

For eg. If your business is about SEO Services then don’t use fully keyword optimized domain

Like :- SEOServicesinIndia.com or SEOServicesinDelhi.in
Google is strictly against it.

2. After choosing the Domain design SEO Friendly website with different pages for keyword.
Create descriptive and Short URL for inner pages. For eg. If you are creating page for Freelance SEO Services URL must be like abc.com/(your keyword using hyphen).html

3. Start optimizing the services/keywords which needs to be target.
It can be categorized in two ways:-

• Global Keywords
• Local Keywords

GLOBAL KEYWORDS – These keywords are targeted by globally. For eg. SEO Services, SEO Companies

LOCAL KEYWORDS – These keywords are targeted in cities, particular country. For eg. SEO Services in India, SEO Company Delhi

4. After selecting the targeted keywords write professional meta data (Title and Description) for all pages.
Keyword tag is not necessary nowadays.

5. Star uploading plagiarism free content on each pages.

Keyword Density must be 3% on each page.

6. Proper use of Heading tags (H1, H2, H3)

Make sure to use your main keyword in H1 TAG. For eg. <H1>SEO Services India</H1>

7. ALT Tag is also important. Put your keywords in alt tag. Google doesn’t search by Image. So, use text inside the image using ALT TAG.

8. Make sure your website must be open using www or non www not with both.
For eg. WWW.ABC.COM or ABC.COM not with both URL
This is called canonical issue.

9. After uploading content on each pages with unique meta data and all other ON page activities submit your URL to Google webmaster.

It will help to cache and index fast in GOOGLE.

Source: freelanceseoguru

MarkComm Pitch is an Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for SMALL BUSINESSES. Contact US at info@markcommpitch.com

When Will Be The Next PageRank Update? Probably Never - Google

Google has said time and time again that you should not pay attention to the Google

Toolbar PageRank score, but yet they have yet to 
zero-out any of the data, instead, they keep it as it was since the last accidental update back on December 6, 2013.

The last Google Toolbar PageRank update was over 14 months ago and before that, the last intentional update was on February 4, 2013, just over two-years ago.

Google has told us they won't be updating the metric and they probably won't update it in the future.

John Mueller from Google was asked this again at the 53:16 mark in a video hangout from about two weeks ago. The question was "When will be the next google PageRank update?"

John said, "Probably Never."

He said:

    Probably Never

    This is something I think we're stopped updating, at least the toolbar PageRank that is shown. I don't know the future of the Toolbar in general, but at least from the PageRank side, this is probably something we're not going to update.

John then goes on to explain the accidental PageRank update. Then the webmasters ask him what is a good metric to look at instead and he doesn't give a clear answer.

Here is the video, so you can see the confident he had this time when answering:

MarkComm Pitch is an Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for Small Businesses. Contact US at info@markcommpitch.com

Image: Flickr creative common via india_7

Now Google Keyword Planner Tool Is Showing Search Volume Numbers

Google has added a new feature to the external keyword tool, it has added approximate search volume numbers. For example, if you do a search for Search Engine Optimization, the results returned you columns for "Approx Search Volume: June" and "Approx Avg Search Volume." Here is a screen capture:

By definition, the "Previous Month's Search Volume" column "shows the previous month's search volume on Google for each keyword, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword. The Avg. Search Volume “column” shows the average monthly search volume on Google for each keyword over a recent 12-month period, specific to your targeted country and language. The shaded bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword."

There is a Google help page on these numbers that adds:

•         Search volume fluctuation

•          Location and language targeting

•         Match type

These figures come to no one's surprise because Google did release Google Trends with numbers and Google Ad Planner, which hides nothing.

I guess this is pretty good timing, being that Yahoo just killed the Overture keyword suggestion tool.

Source: SearchEngineRoundtable

MarkComm Pitch is an  Inbound Marketing Agency that provides Search Engine Marketing, Pay Per Click, Social Media Marketing, Content Marketing and Web Development services for Small Businesses.

Image: Flickr creative common via oh_tinkerer

How To Do Facebook Advertising For Your Business

Facebook  helps you reach all the people who matter most to your business.With more than  829 million daily active users and 1.32 billion monthly active users as of June 30, 2014,  Facebook presents businesses with the opportunity to reach their target market.

There are reasons to use Facebook Advertising. So if you really  want to use Facebook Advertising  to build awareness for your business, you can Download Free eBook “How to Use Facebook and Twitter for Business.

Top 10 Guides For Successful Content Strategy

Content Strategy is the lifeline of content marketing, which you all marketers are doing consistently to drive organic traffic and generate leads for your business.

Wikipedia  described  content strategy as “…the practice of planning the content creation, delivery, and governance. A repeatable system that defines the entire editorial content development process…”

The sole purpose of content marketing is to drive profitable actions from consumers. You can engage and empathize with your audience and consumers by storytelling. Consequently, creating relevant and valuable content can attract the attention of customer as well as retain it. It is content strategy that plans the creation, curation, circulation and dissemination of content- text, images, infographics, slide decks,webinars, podcasts and videos.

But the million dollar question is: How to  build and create a kickass content strategy for your business?

We’ve curated top 10 content strategy guides, which will help you content marketers in building strategies to get an excellent ROI:

1. A Content Marketing Strategy That Works

Brian Clark in this guide, A Content Marketing Strategy that Works, talks about creating strategy framework. He says that getting good ranks in search engine is totally different from building an audience and building your business. To overcome this hurdle he lays out a seven step process for creating a solid strategy framework.

2. The Complete Guide to Influencer Marketing: Strategies Templates & Tools

This eBook , The Complete Guide to Influencer Marketing: Strategies, Templates & Tools ,  from the Content Marketing Institute-discusses the nuances of influencer marketing which is not a new practice. Although, creating and sustaining an influencer marketing program is time consuming, the book promises to simplify the process. This guide has gathered industry-leading practices, insights from the experts and codified templates and vetted tools to help you actually draft, execute and measure an influencer program—quickly.

3. The Comprehensive Guide to Content Marketing Analytics and Metrics

 

This eBook, The Comprehensive Guide to Content Marketing Analytics & Metrics, offers a measurement framework that adds retention metrics, engagement metrics, production metrics and cost metrics to Jay Baer’s framework.

4. The Essential Guide to Creating a Successful Content Marketing Strategy
 

Creating content can be a tedious affair at times as your Boss might not be happy with your work and despite of your sincere efforts you might fail again and again.  This guide is the ultimate collection of content templates and tips packaged in an Evernote notebook.  We advise to read the ebook with an indepth article, ” The Essential Guide to Creating a Successful Content Marketing Strategy” by  Kieran Flanagan.

5.  How to Create a Social Content Strategy for Business
 

The FALCON SOCIAL’ s handbook, How To Create A Social Content Strategy For Your Business, helps you create a social content strategy that will reach your business goals. The book is written after analyzing the successful contents in social media so that you get new content ideas which really engage the audience and sustain their attention.

 6. Content Strategy for Digital Marketers

The Book, Content Strategy for Digital Marketers, promises to make you the king of your content. It will teach you to create content strategy with unified message which will engage the audience. It also discusses the steps which should be taken while going through the process of content audit and finally reaching goal measurement. Follow this six week guide to creating, promoting, and measuring great content and become the king of your content strategy!

7. How to Create a Content Strategy

 

Ian Lurie, in this How To article, “How to Create a Content Strategy (In Only 652 Steps)”, simplifies the content strategy building process so that a marketing geek or a writer does not have any hustle while dealing with it. She gives some tips on what to do before starting the process. The steps that should be followed are doing a content inventory, spying on a competition, drawing a conclusion and building strategy.

 8. How to Build a Content Strategy Using a Social Media Audit

“How to build a Content Strategy Using a social Media Audit” is an in-depth article which tells you about creating a strong social media content strategy and how with the help of a comprehensive social media audit you can create a content strategy which engages and motivates the audience. To have a better idea about the article see http://socialmediaexaminer.com/social-media-audit

 9. 6 Best Practices for Creating a Content Marketing Strategy

6 Best Practices for Creating a Content Marketing Strategy is a white paper, which analyzes the six practices with the help of which you can develop and deploy effective strategies for content marketing, which is, undoubtedly, the linchpin of demand creation.  It is very essential for organizations to rethink their go-to-market plans by adding content to their marketing mix, or refining an existing strategy.

 10. A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know

The article A Beginner’s Guide to Content Strategy for the Web: 10 Things You Need to Know focuses on leading concepts on web content strategies and talks about some guidelines for the newbie in the field. It also discusses how content strategy fits in with its neighboring disciplines. It can be advised that a beginner should consider the guidelines before commencing on their own content strategy.

The importance of content strategy is immense for  marketers. However,  creating an effective content marketing strategy is not a simple task. The process invites innumerable challenges. Nevertheless, the above mentioned guides, e-books and articles referred here are of immense value for marketers. Right from the tips to create successful content marketing strategy to instructions for a newbie are suggested by the experts in the field. There are some tips for creating highly engaging content contents for social media. Thus, a marketer who wants success with content strategy must not miss any chance to check these guides.

What do you think? Will these eBooks and guides give  more firepower to your content strategy  and  increase your content marketing ROI ? 

Leave your comments or questions in the box below!